10 Step Plan for Writing Blog Posts that Sell Learn How to Turn Blog Posts into Dollars with these Simple Steps
No matter what kind of business you’re running, you’re going to use
your blog as an important sales tool. Every post is a chance to make a
sale or warm someone up to an idea. You might be selling a product,
or you might be selling people on the idea of joining your list in
exchange for a lead magnet. Either way, your blog posts are some of
the most important sales tools in your arsenal.
But heads up…
This is only true if you know how to write blog posts that sell.
In other words, not just any blog post will get people clicking through to
your sales pages and lead pages.
So how do you craft effective blog posts that sell like crazy? Simple:
by following this 10-step plan….
Step 1. Decide What To Sell
The first thing you need to do is figure out what you’re going to sell,
and then you need to determine what type of post will best help you
accomplish your goal. This is something you’re going to want to spend
a lot of time considering because it is a big key to your success.
Generally, think of how to create content that’s useful yet incomplete.
This is a blog post that solves part of your prospects’ problems but
then directs them to a paid offer to solve the rest of their problem.
So let me give you five examples of choosing a post format to sell a
You’re selling a software service, such as an
autoresponder. You can create a step-by-step guide for
setting up a mailing list and then embed a
recommendation for the autoresponder within this guide.
You’re selling an app like meal-planning software.
You can offer a blog post with 10 nutrition tips for losing
weight. The final tip can be centered on using meal planning software.
You’re selling a social media marketing course. You
can post an article about how to get more followers on
Facebook, and then point to the course as a way to
monetize and leverage this traffic.
You’re selling a physical product, such as golf clubs.
You can write an article about how to select the right
clubs, and include your recommendation within the
You’re selling a comprehensive course on how to
write a sales letter. You can post a ―cheat sheet‖ that
tells people what to do for each step, but it doesn’t provide
the in-depth instruction they need to write a good letter.
See how that works? You can post tips, you can post an overview of a
process, or you can even post in-depth instructions for part of a
process. But in all cases, the format of the entire article should be a
good fit for the product and naturally lead to the offer.
Step 2. Know Your Audience
Don’t even think about writing a single word until you know your
audience and you know what they want. This allows you to not only
pick an offer that you know they’ll want to buy, but it also gives you
the ability to ―get inside their head.‖ The more you know and
understand your audience, the easier it is for you to create content
that connects with them on an emotional level.
So how do you get to know your audience? Try out these three tips:
Eavesdrop on their conversations. This means visiting
niche forums, social media groups, and blog discussions.
This simple step will give you a great insight into what
your audience thinks about certain topics and products in
Interact with them on social media. Here you take it a
step further by actually talking to your audience. Ask them
questions, find out their pains, figure out what kind of
solutions they’re looking for.
Hang out with them offline. For example, if you’re
selling products to bodybuilders, then go hang out at the
nearest bodybuilding gym in your area and spend some
time getting to know your target market.
Step 3. Outline and Research
At this point, you have a pretty good idea of your article topic and
format—basically, something that naturally leads to you promoting the
paid product. So for this step you need to outline and research.
Even if you know the tips or procedures you want to share in your
post, it’s still a good idea to do some research. Your research can help
with things such as:
Finding a good quote or inspirational story to share
at the beginning of the article. This is a great way to
engage someone emotionally.
Statistics and other data to back up your claims in
the article. For example, you might share a sobering
statistic about how much money an average online
marketer makes. And then you can launch into an article about how the reader can avoid becoming another marketer who can barely cover the hosting bills.
Ideas about how to structure your content.
For example, if you notice that a lot of articles in your niche
are big lists, then you might want to create something
popular since it’s an in-demand format.
Once your research is complete, then outline and organize your topics
and subtopics in the way you want them to appear in your article.
Then move onto the next step…
Step 4. Craft a Compelling Title
A lot of marketers just slap any ol’ title on the article and then focus all
their attention on crafting the article itself.
Guess what? Your readers are going to focus most of their attention on
your title. And if your title doesn’t absolutely stop them in their tracks
and grab their attention, then they’re not even going to bother reading
Point is, you need to spend time crafting a good title that will get
attention and draw readers into your content.
Here are some tips…
The idea here is to answer the ―what’s in it for me?
‖ question that floating in the back of your prospect’s mind.
“The #1 Best Way to Double Your Conversion Rate”
Sometimes this is as easy as using a word like ―secrets‖ in your title,
which will make your prospects want to find out what you know that
For example: “The 7 Best-Kept Secrets of Looking 10 Years Younger”
Use Social Proof
This is a headline that says, ―Everyone else is doing it, you should
For example: “Here’s What The World’s Best Copywriters Do To
Create Million-Dollar Sales Letters…”
Ask a Question
This question can arouse curiosity, help qualify the reader, or even
just engage them by making them think.
“Are You Making this Expensive Home-Buying Mistakes?”
Step 5. Present a Strong Opener
Your title grabbed attention – now you need to hold your reader’s
attention with a strong, engaging opener. Here are five ways to do it:
Tell a story. For example, share a story about how
someone very similar to the reader overcame the same
problem your reader is now facing.
Share a shocking fact or statistic. The idea here is to
get someone to sit up and pay attention. For example,
share a shocking fact about how many people die of heart
disease each year.
Say something unbelievable or controversial. Is there
something in your niche that almost everyone believes is true?
You can shock people right out of their seats by
opening an article that goes against this mainstream
thought. You might even ask a question to at least get
people considering the idea that something might not be
For example, ―What if the moon landing never happened?
Bust a myth. Do some people in your niche believe
something that is hurting their results? Then you might
open by busting this myth. For example, ―Doing sit-ups
isn’t going to give you six-pack abs. That’s because abs are
made in the kitchen, not the gym.
Ask a question. This is a great way to engage your
readers and get them to start qualifying themselves. For
Do you ever get embarrassed by your dog’s bad behavior with guests?
Step 6. Plant Seeds
At this point, your prospect is hooked and reading.
So now you need to start planting seeds about a problem.
Basically, this is where you set up your post for the call to action that’s
coming at the end.
If this is an instructional “how-to” post, you might make a
reference to an easier way to accomplish one particularly
If you’re sharing tips, you’ll want to share something
novel, such as a new twist on an old method. This will
keep the reader hooked, and they’ll be interested in any
offer that shares even more novel information.
Engage your reader on an emotional level and talk about their
problem. Offer part of the solution, with a hint that they’ll discover a
full solution in just moments.
Step 7. Show Proof, Expertise, and Credibility
You need to give people a reason to believe what you’re saying. That’s
because people want to follow an authority on the topic. If they start
to view you as an authority, it will be much easier to get them to click
on your links.
Here are three ways to prove your case and establish your credibility
Be confident. When you impart information, share it with
confidence. Use phrases like, ―Do this…‖ rather than weak
lines such as, ―You can probably Drop in your credentials.
For example, you might say something like, ―When I won my fiction award for best
thriller novel last year
Show proof. You might actually insert photos or other
graphics that prove what you’re saying. Or you might
provide a case study of how someone else got really good
results using the methods you’re teaching in the article.
Step 8. Introduce the Solution
At this point, you’ve given your reader something useful, such as an
overview of a process, tips, or something else to help them solve their
problem. Now you need to introduce the rest of the solution, along
with the benefits of this solution.
For example, let’s suppose you’re selling a low-fat cookbook. You
might talk about the problem and then introduce the solution:
I don’t know about you, but one of the things I’ve always hated
about dieting is that the food was never very good. Who wants
to choke on rice cakes and eat plain chicken breast for every
Good news – now you don’t have to. Because now you can lose
weight even while you’re eating all your favorite foods –
including chocolate cake!
Introducing… [here you’d insert the title along with the benefits
such as easy to prepare, affordable, and guaranteed to taste
Step 9. Offer a Strong Call To Action
If you’ve followed the previous steps, then you have to lead your reader
right down to the end of the article. And best of all, the reader is very
interested in this solution you’ve been talking about.
Now it’s time to drop a call to action in front of them along with a link.
This is where you tell them what to do next, and why they should do
For example, “Click here to download your copy of this cookbook – and
do it now so you can have a delicious dish for dinner tonight!”
Step 10. Proof and Polish
You want to make your best impression, so set your post aside for a
few days so that you can look at it with fresh eyes. Then follow these
Read it out loud. This will help you catch portions of your
content that is bumpy or otherwise doesn’t read well.
Get someone else to proofread. They’ll catch the errors,
as you’re probably too close to the work to see them.
Look for ways to make the content more engaging.
Sometimes this is as simple as using different words. For
example, instead of saying something is ―fast,‖ you might
describe it as ―lightning quick.‖ This paints a picture in the
reader’s mind and draws them into the content.
As you just discovered, writing content that sells like crazy has very
little to do with the technical side of writing, such as good grammar
and spelling. Instead, it’s all about knowing your audience, drawing
them in, and then leading them to your call to action. You now have a
10-step blueprint that shows you exactly how to do this, so put it to
work for you today!
Hi, Al Borchers here from Colorado Springs, CO. I started building Web Sites in 1999 mostly as a hobby and discovered Online Marketing. I was fortunate to get in on the tail-end of the DOT.com Boom and started earning some serious money!
Having a Marketing System and building your list is without a doubt essential to success!
Currently, am retired, I still build custom dedicated Mobile Websites & landing pages, WordPress Websites, and am promoting Health & Wellness via energy, frequencies, and vibration products, just trying to stay busy as well as earn some extra income. Ask me how I have more energy, more clarity, fewer aches, and pains, sleeping well & getting into that good R.E.M. sleep. Sleep is a vital part of good health and optimal function during your waking hours. Connect with me: My Personal FB Page Looking forward to connecting!