Al Borchers

Hi, Al Borchers here from Colorado Springs, CO. I started building Web Sites in 1999 mostly as a hobby and discovered Online Marketing. I was fortunate to get in on the tail-end of the DOT.com Boom and started earning some serious money! I started a SafeList Advertising site in December 2001 as well as an email server in 2003 to handle all the email, (pre-Gmail)  Having a Marketing System and building your list is without a doubt essential to success!  

Reasons Why SMS Marketing Is Better Than Any Other Mode of Marketing

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Reasons Why SMS Marketing Is Better Than Any Other Mode of Marketing

 

SMS Marketing Stats

It is predicted that 48.7 million consumers will opt-in to receive business SMS messaging by 2020.

39% of US consumers find that they use their mobile phones excessively.

79% of smartphone users make their shopping decisions based on SMS opt-in or similar mobile device services.

The average open rate for text message marketing campaigns is 98%, compared to a 20% open rate for email marketing campaigns.

SMS response rates are 295% higher than phone call response rates.

75% of people wouldn’t mind receiving an SMS text message from a brand if they opt-in for the service.

SMS Marketing is better than any other mode of marketing? This might seem like a hot topic among marketers all around the world. Most of the marketing mediums have been available for decades, but the widespread of mobile devices has definitely changed the way every marketer treats these options in the marketing plans.

SMS Marketing is known to come as a reliable option to reach out to end-users with precise and targeted messages. Mentioned below is a complied data that compares SMS marketing with the other modes of marketing to give you an overview of their current standing as an effective marketing tool.

1) Open Rate

– Open Rate of SMS Marketing – 90% are read within 3 minutes.

– Open Rate of other modes of marketing – 30 to 35%

These numbers do not leave anything for us to debate as your customer is bound to read your message sent via SMS.

2) Quantity matters

– Number of text messages; the lesser, the better

– Number of emails or ads, the more the better

We do not need to think about this twice. Just think about how you treat your messages and emails. If you keep receiving an email from the same address, there is a probability you might just open it once. With messages, nobody is tolerant of unnecessary disturbance. The point of a text message is just to give out the required information in a precise manner and that’s what people expect from marketing messages.

3) Nature of Campaign/SMS

The nature of the message is very vital for text messages and any other mode of marketing. For instance, if you have an offer or discount to offer to your customers, SMS Marketing is the perfect mode. No other medium of marketing will create an impact as text messages when discounts and offers are considered.

4) Click-Through – Rate

– The CTR of SMS Marketing – 19+%

– The CTR of other modes of marketing – 7 to 10%

The reason why every marketer is taking SMS Marketing seriously is because of the wide penetration of mobile phones in the market. Mobile phones are affordable and within everybody’s reach and so are the data packages.

And so, the possibility of the end-user opening the link sent via message provided it is of their given interests, is much higher now than ever.
Regardless to say, an SMS will always find a way into your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than any other. Have you tried it yet?

Warm Regards,
Al Borchers

Importance of Marketing Automation for B2B Marketers: Response to How and Why

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Importance of Marketing Automation for B2B Marketers: Response to How and WhyMarketing automation has been around for some time now and lots of new marketing automation services are accessible in the market for B2B marketers to focus on the right prospects. Marketing automation services today give total marketing integration with the goal that marketers can enjoy smooth coordination with all the top CRM solutions, as well. One more crucial perspective addressed by this service is sales-marketing alignment. This issue is confusing including people, techniques and the debate over quality versus the number of leads represents a huge challenge also.

The apparent meaning of “qualified leads” fluctuates between both teams and there is an impressive difference over the need for lead nurturing.

These days there are different tools accessible to the purchasers which help them to decide on the right buying decisions. Consequently, the businesses need to change their marketing position and guide the prospects over automation software. This product urges the buyers to consider and after that select a particular product/service. This is carried out basically through the proper timing of the right messages.

A strong marketing automation platform can lead to better arrangements among sales and marketing. It efficiently prioritizes leads and reduces the business cycle. It offers advanced capacities to make cooperation between the two teams much simpler. The following features of marketing automation will help to bridge the divide.

  • Tracking the behavior of visitors on the website.
  • Increase superior lead intelligence that can reduce the sales cycle.
  • Analytics to help the two teams equally to identify the opportunities for business to follow.
  • Measuring the visitor intent and interest levels.
  • Analyze lead scores with the use of a personalized lead scoring algorithm, which both teams can collaborate on to describe what makes a prospect “sales-ready”.

Here are a few tips that can truly help you choose the right marketing automation tool for your business:

  1. Look for an answer that can provide you with substantial and quantifiable results. It must have the capacity to successfully save money on expenses while giving the best lead nurturing and lead generation abilities. This is possible when the tools can guarantee enhanced lead conversion rates and economical ways for lead generation.
  2. A device that follows best practices for lead nurturing would be a more secure bet, as such tools can also offer consistent updates visitor objectives and activities on site.
  3. Staying clear of various frameworks for tracking leads is clever. Try focusing on an answer that can provide ways and means to encourage email marketing campaigns, for example, drip marketing, and so forth.
  4. Pay attention to a flexible and versatile marketing automation device that can coordinate numerous CRM frameworks and quicken marketing campaigns and related operations for your enterprise.
  5. A buyer-driven solution will work marvels for your business as it can guarantee that your marketing and sales campaigns are customized.

Remember that around 70% of your prospects may result in buying your product; then it turns out to be essential for businesses to confirm that their leads are nurtured. By following the above-mentioned tips, you can expect the best results in your efforts for the best marketing automation solution.

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This marketing system will, quite simply, change the way you build your business.

Join the thousands of others who have started growing their business and saving time. Pay as you go, no long-term contracts, no termination fee, cancel at any time.

Get ready to experience the difference for yourself…

 

 

Warm Regards,
Al Borchers

P.S.
I’m a believer of being a “product” of any product that I recommend
Check out my “personalized” Prosperity Central marketing system…
https://epic-social.firstclassteam.com

Law Of Attraction And How to Use It!

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We live in a world of laws, and it is the key law of the universe that I wish to tell you about today, and that is the Law Of Attraction. You see, the LoA states that whatever you think about most dominantly in your mind you will begin to attract into existence. For example, have you ever longed to see an old friend? I mean, think about this person almost to the point of obsessing over them for days on end and out of the blue someone else begins to talk about that person, or even better, they call you up to talk out of the blue? Now, all that obsessing and thinking simply created that situation into happening. You, through the secret law of attraction, brought that into your life.

Obviously, that may have gone way over your head if you haven’t heard this before, I would ask that you stick with me through this article and I promise you will be in a happier mood than when you began this journey of personal growth.

Your thoughts put out frequencies into the world, these frequencies have vibrations (you’ve heard of good vibes?) which will begin to attract anything else of the same likeness, is that all things are in constant motion and vibrating matter. You can begin to feel happy and excited and like a magnet, you will begin to attract the things that you want in life, cars, homes, and health. Though the opposite is true if you are thinking negative thoughts, say, for instance, you are thinking bitter and angry thoughts of debt and incompetence, you will naturally attract more debt, being that you are putting all your focus and thought on the word, “debt.”

What do you really want in life, where do you see yourself, what are you doing? I would ask that you write it down and visualize yourself already having the things that you want, that’s right, see them in the present tense and in doing so you affirm it to yourself. The universe is like a catalog, endless and full, use it to your full advantage, this is your life we’re talking about. Remember to feel excited and joyful when doing this exercise. Passion allows things to manifest even faster, being that you are revving up the vibrations.

3 Steps To Take:

  • Ask – You will attract like a magnet the things you need in life if you use a laser-like focus to contemplate them day in and day out.
  • Believe – Know with unending faith that you will have this want, in the time that is perfect for you.
  • Receive – The last step is to receive the things you need with wonderful and loving gratitude, being so joyful that you didn’t get discouraged and had self-doubt.

Many pessimistic people like myself have a hard time with this at first, freaking themselves out by learning the power of the secret. Pessimist’s know that their thoughts always run towards the negative realm of ideas and situations. Hope is around the corner in the fact that scientists have proven that a positive thought is hundreds of times more powerful than a negative thought, so, understand that when you train your mind to become an optimist (over time, through personal development) and you develop a passion for the things you desire it will manifest more quickly than if it were a negative thought and action. So, remember to give your positive thinking a tune-up if it has been on the back burner for a while.

Another good thing about the Law of Attraction is that the universe has a time delay switch for the thoughts that you put into it. That’s to say that, not everything will manifest from your thoughts all at once, it would be terrible if you thought about a flock of seagulls ruining your party and within seconds they appeared and started relieving themselves everywhere. If you think a bad thought here and there, don’t be too alarmed.

With the hundreds of thousands of thoughts, you have throughout the day, this may all seem too overwhelming to you, are you wondering how to keep track of all those thoughts, and how to rid all the bad thoughts? Simply put, our thoughts give off feelings inside our minds and bodies, this is an easy way that the universe gave us to have and idea about what we are creating in our lives and for our future, i.e. good results.

Good Feelings To Bring Good Things-

Excitement, Joy, Love, An Emotional High, Gratitude.

Bad Feelings That Bring Bad Things-

Depression, Anger, Self Doubt, Anxiety.

Remember, you get what you are feeling about, not what you are thinking about. A feeling comes from the core of your body and is a more accurate gauge of what will manifest. If you are feeling terrible, having a no-good day, your day will continue to spiral downwards until guess what? Until you put a stop to that terrible feeling and shift your emotions more positively to create a wonderful change for your entire day.

Recommended Tasks To Help Get Out Of Your Bad Mood:

Turn on happy music.

Play with your family pet.

Go for a walk/run.

Read.

Write a list of all the things that you are grateful for.

Have fun with this, enjoy yourself, try different things. One of my favorite things to do is lay in bed at night and think of all the things I am grateful for and when I am emotionally high I think long and focused on the one thing I want most. Now, it is easier for some to start with small things, like I may be more followers on your blog or subscribers, set a number, and focus on it.

“Thoughts become things.”

Warm Regards,

Al Borchers

Online Shopping – A Reliable Way To Fulfill Our Needs

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In today’s time, online shopping is gradually becoming very popular throughout the world. It is very essential in order to make your buying activities much easier and effortless. Nowadays, both husbands and wives are working, maybe to fulfill their basic as well as advanced needs or better career development. In both situations they don’t get the time for themselves due to their hectic schedule. It is quite hard for them to manage the time for the activities of both the places, including home and office according to themselves. In the modern era, time is much more precious than money. In this situation, online purchasing is one of the best alternatives to save their time and energy as well. In fact, this trend of purchasing is beneficial not only for the working customers but also helpful for non-working consumers. It delivers a hassle-free shopping environment to the customers while traditional shopping is a very much restless experience due to unconditional weather. It is a big deal, especially for those ladies who have little kids. They are not able to carry heavy luggage bags with their children in case of manual shopping. Online shopping websites are one of the great options for them to shop according to their choices by sitting at home. As you all know that the traditional shop opens only for the limited time while you can take full benefit of these portals as they deliver 24/7 services to all the consumers.

Well! One can easily search out unlimited options to avail of the advantages of different types of products online as per their needs. But, it is quite difficult to find the best and unbeatable products among all. While choosing the best out of the rest, we have to consider various terms and conditions like quality, quantity, validity, brand, price, etc. Through this article, I want to describe a few products which are commonly searched by most of the people in their daily life.

Day by day, the demands of the people towards a wide variety of products are reaching new heights. Automobiles, including, bikes, cars, trucks, buses, etc. are one of the great examples of such products. Most of people love driving and want to enjoy the rides of their own vehicles. What about their maintenance? The maintenance of automobiles is the most significant factor. If we keep our vehicles in good condition then we can undoubtedly use them for a long period of time. In this state, we need automobile accessories to keep our vehicles in a better position so that we can take full enjoyment of our vehicles without any obstacle.

Let’s talk about the dresses. Clothing is a way to enhance the personality of a person. In these days of fashion, people are becoming smarter in their dressing style. They always look for cost-effective and high quality dresses for themselves or their loved ones. In today’s time, one can comfortably purchase different types of trendy and branded clothes for women, men, and kids including ethnic wear, formal wear, party wear, etc. with different designs, sizes, and colors.

What do we require other than clothing for a perfect look? We should not forget footwear when we want to look more dazzling. We always wish to buy a unique and fascinating pair of slippers as they actually help to upgrade our appearance. There are many websites which offer various types of fashionable, latest, comfortable, and durable pair of footwear online at reasonable prices.

As is known, health is wealth for everybody. But, most of the people generally forget about their health due to the workload of their daily life. On the other hand, they are losing their beauty due to pollution and UV radiation of sunlight. But, they can easily take care of both health and beauty with the help of endless products that are available at various online shopping websites. All the products under health care are very useful and effective to make you healthy while the products under beauty help you to make yourselves more charming and presentable.

Lastly, I want to conclude that this article is written mainly for spreading awareness about the benefits of online shopping websites as well as the products delivered by them. There is no doubt that all these platforms deliver millions of products to customers. But, the most important point which we need to keep in mind is that we should only go to trustworthy websites.