Al Borchers

Hi, Al Borchers here from Colorado Springs, CO. I started building Web Sites in 1999 mostly as a hobby and discovered Online Marketing. I was fortunate to get in on the tail-end of the DOT.com Boom and started earning some serious money! Having a Marketing System and building your list is without a doubt essential to success! Currently, am retired,  I still build custom dedicated Mobile Websites & landing pages, WordPress Websites, and just trying to stay busy as well as earn some extra income. Looking forward to connecting!

Ten Secrets for Success and inner peace

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Success and inner peace tend to go hand in hand but you may find one before you find the other.

Many people struggle early on in life to obtain success in their careers but find that they are extremely taxed and turn to practices and techniques for inner peace as they grow older. Others may throw themselves into spiritual practices when they are young but find that they really need to concentrate more on money and success as they get older.

It doesn’t really matter which of these you choose to pursue in the beginning, you will eventually see the importance of both as you grow in wisdom and you will be interested in finding some tips or secrets that can help you to obtain them both. Here are ten secrets to help you find both success and inner peace in your life.

** Choose a career or course of study that actually interests you instead of what you think you are “supposed” to be. You will find more happiness and energy to pursue something you really love in life rather than something you think you are “supposed” to do and this will eventually bring both success and inner peace together.

** Choose your mate very carefully. This will be the person you are going to spend the rest of your life with! Falling in love is easy but staying in love is very hard. Make sure you are with the person you want to spend the rest of your life with before you go making a lot of promises you can’t keep.

** Take up some hobbies or self-improvements early in life so that you will grow into a person with a wide range of talents and abilities as you get older. Widen your horizons and you will find that life will come much easier to you as you grow.

** Avoid negative people and people with emotional problems unless you plan to be a therapist or professional healer. More than likely, a person with emotional problems will hurt you before you are able to “help” them. Kindness and good can go a long way but take care of yourself first and foremost.

** Depend on yourself before you depend on anyone else. You are the best person to trust of anyone you know and learning to depend on yourself will strengthen your character and assure you of having a great friend with you at all times!

** Find out what your weaknesses are and make an effort to overcome them. Everyone is born with some things that they aren’t so good at. Very few people are willing to admit this fact and try to do something about it. Facing your fears can make you a stronger person and someone who you can always depend on.

** Avoid getting stuck in a bad habit or even worse, an addictive personality. Putting your own spiritual growth at the center of your life will make it possible to avoid the pitfalls of drugs and alcohol and find inner peace much easier.

** Don’t expect yourself to be perfect. Mistakes and weaknesses are what make you human and someone that people can love. If we all had this game figured out, we wouldn’t need each other and that would make for a very lonely time.

** Helping others is great but help yourself first. If you learn to help yourself without hurting others, you will become the person that others can look toward rather than the person that others take advantage of.

** Finally, exercise and meditation are two great ways to make good use of your spare time. With a healthy body and a healthy mind, you will find success and inner peace right around the corner.

To All Network Marketers – Who Are You Recruiting?

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To All Network Marketers - Who Are You Recruiting?

I think it would be safe to say that a sizable chunk of you reading this article right now are network marketers. So am I. The answer to my titled question, “Who Are You Recruiting?” is a very important one. It’s so important that if you’re unable to answer the question correctly, then it’s highly unlikely you will survive long enough to achieve the goals and dreams you want using network marketing as the vehicle to get you there.

What gives me the right to say that?

EXPERIENCE.

It took me years to discover my upline sponsors were directing me in the wrong way on how to get started building my network marketing business.

They would say, “You know at least 1000 people!” and in my mind, I was like, “The Hell I Do?” But they would insist that every person knows at least 1000 people, you just needed something to help “jog” your memory. I even had one guy make an appointment with me to come over to my house to help me “Make a List.” It was awkward and a total waste of time.

I was told to contact my mailman, my plumber, my next-door neighbor, my electrician, my dentist, my doctor, old teachers, and my butcher, baker, and candlestick maker. Anybody relate?

Being an introvert didn’t help matters when it came to contacting these people. But at the time I was told, “Ahhh don’t worry about that, you just need to get out of your comfort zone.” And maybe they were right to a point. I did “get” out of my comfort zone. But I failed miserably contacting these so-called people I knew. They didn’t want any part of my “pyramid scheme” as they called it.

Despite the legitimacy of the network marketing model, and by the way. we ALL owe a HUGE debt of gratitude to the old AMWAY corporation and the millions of dollars they spent fighting for the legitimacy of our industry in the courts. Had it not been for AMWAY, you wouldn’t be reading this article right now. But anyway, despite our industry is legit, there’s still a dark cloud over the heads of everyday people when you say the words network marketing. There was one company I was a distributor for that encouraged me not to utter the word network marketing or MLM. I was told when asked, “What is it?” to say it was referral marketing. Sad… but true.

So who ARE you recruiting?

Forget those business opportunity seeker lists you see in some of the industry magazines. The people on those lists are basically “tire-kickers” and “looky-lou’s” and will hardly ever make the commitment to “put some skin in the game” in joining you. No, the best way for network marketers to recruit, is to recruit people who are or were already in network marketing. And here’s the million-dollar secret to it all. Not only should YOU recruit network marketers, BUT you should be teaching your downline to do the same.

Here’s another tip. I even go so far as to supply my new members in getting started 1000 leads from fresh network marketing genealogy lead lists. The people on these lists are our TARGET MARKET folks. You should be feeding these leads to your downline constantly.

Lastly, in this day and age of the smartphone and people’s heads bent over staring at their devices all the time, you would think people in our industry wouldn’t be afraid to ACTUALLY call folks about their opportunity.

For God’s sake, use your smartphone to call and actually TALK to these people on genealogy lists. I’m telling you, using your smartphone in that manner will differentiate you from everybody else out there and you will get your business in front of your target market consistently.

Isn’t that what it’s all about?

Getting your opportunity in front of the right people?

If this article piques your interest you may also like this free 10 day Online Recruiting Bootcamp   
 
 


 

The Best Metrics to Measure for Your Online Marketing

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Measuring your marketing efforts is key to knowing that your marketing dollars are being spent in the right place to give you the best return on investment. For some, measuring online marketing efforts feels like wandering through a fog. It doesn’t have to. Remember these simple tips to gauge how well you’re doing online.

Define Stages in the Decision Funnel

Many of us focus on the end result for our B2C strategy conversions. We want to know what makes the customer take that last step to press the buy button or fill out a contact form.

However, we should give sufficient focus to measuring our efforts in each stage of the buying process. When did a customer first come to your company? What did they investigate along the way that kept them coming back?

To simplify the customer’s journey, you can think of it in three broad steps:

  • Attraction – what drew the customer to your website or social media platform?
  • Interaction – how did the customer interact with your content?
  • Results – what action did the customer take?

Measure Your Success One Step at a Time

One of the things that can make online marketing metrics seem cumbersome is the amount of freedom you have in measuring them. Aside from conversions – getting the client or customer – you get to define what success is along the way. If you’ve ever opened Google analytics and gotten an instant headache, you understand how overwhelming the process can be.

Begin by setting yourself a few key success points to track, and you will soon become a pro in measuring the effectiveness of your efforts.

For example, if you are interested in the attraction stage for your website, start tracking website visits. Which pages attract new visitors? How many new visits are you getting?

This can help you determine if your pages are performing well enough in search engine results to attract visitors in the first place.

Once you’ve determined that your pages are getting visitors, you can start looking at time on page to gauge how the visitors are interacting. Are they bouncing off your site right away because they didn’t find what they were looking for?

Then, once again, you can start looking at results with a better understanding of the process the customer went through to get to a conversion. Tracking metrics can help you more fully comprehend the actions of your potential customers. It can help you grow your strategies for getting more conversions by nurturing your prospects earlier in the buying decision funnel.
 
 

Tips to Create Engaging Sponsored Content

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Marketers must use of great sponsored content to attract customers. Not every post serves this purpose. Some ads can be a nuisance to consumers in some situations. You can easily know whether your strategies are effective by checking the sales and penetration in new markets. Stagnation means the current plans are not working at all. The sponsored content is not engaging.

Have you ever wondered why consumers ignore some posts? If you ask people, you will get all manner of answers. Market surveys can give clues on why things are not working. Studies have shown sponsored content performs well like non-sponsored when done in the right way. Here are tips that can make sponsored content appealing;

Ensure there is a bond between the photo and the text

You must have seen photos with accompanying content that do not much at all. For, example posting several pictures of a celebrity in different places such as in a beach, strolling in a farm and all of a sudden a product appears. It will not be astonishing to find the consumer moving to another site. The mind of the viewer had already been immersed in viewing the places the person has visited.

Consumers will be more interested in photos with products being used. Let us, for example, a TV photos should show the model seated in a living room watching a movie or any other program, or standing next to the television set with the brand name displayed on the screen. Clothes should be worn while food products should be on a table with a person seated next.

Use High-Quality Photos

Not every picture can feature in sponsored content. Poorly taken photos will only make your feed an eye sore. No one would want to have a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. Tripod will give a masterpiece.

Don’t plant Text on Photos

Avoid temptations of typing all over the picture. The appearance of the name of the product on large parts of the photo is detrimental. A mere caption is enough to draw the attention. Remember the photo is the main attraction, not the writings.

Low quality sponsored content doesn’t engage. A reduced engagement can be noted by the number of comments. A few comments mean there is no interest in the content. When your sponsored content contains good photos, small tags and people can associate with it; research has shown it performs well.