Hi, Al Borchers here from Colorado Springs, CO. I started building Web Sites in 1999 mostly as a hobby and discovered Online Marketing. I was fortunate to get in on the tail-end of the DOT.com Boom and started earning some serious money! I started a SafeList Advertising site in December 2001 as well as an email server in 2003 to handle all the email, (pre-Gmail) Having a Marketing System and building your list is without a doubt essential to success!
Facebook is the social headquarters of the internet. Facebook groups are an excellent place to hook up with people in your industry and potential customers. When you open a group on Facebook, you can enjoy a very easy-going, community relationship with your followers.
The benefits of setting up a group on Facebook for building your online business, blog and brand are plentiful. Here are just 5 of them.
1. You Develop and Manage A Group Of Like-Minded People
When you’re a member of a Facebook group it means you know what the topic of conversation is going to be about most of the time. The people are there to discuss things involved with a particular topic, marketplace or niche.
2. You Raise Your Online Visibility
Just about every internet marketer or blogger has a presence on the internet. They have built a blog or a website where they put most of their focus. Having said that, the internet is a big place. When your Facebook group has reached a good size, the fact that you are looked upon as the leader of the community can produce a lot of rewards.
3. You Sell Without Selling
A social media sites like Facebook let’s you get more personal. Facebook groups are a the perfect place to be yourself. Socialize with the people who like your business. When you develop an online community that shows your personality and you can interact socially without brazenly selling, it will certainly lead to better sales in the long run.
4. You Get New Blog Post and Product Development Ideas
Facebook has more than 1.25 billion active members. That’s a lot of creativity, info, intellect and expertise flying around. Your Facebook group gives you access to these thoughts and views you may not have uncovered to before. This can lead to blog post and product development ideas that improve your perception as a leader in your market, while also helping your customers and prospects.
5. They Are Easy To Set Up
Facebook groups are less of a challenge to set up than conventional online forums. You can start a Facebook group is free and you can pretty much do it all in about 2 minutes. Facebook also delivers access to 1.25 billion global users, which can be very appealing for obvious reasons. A traditional online forum will never deliver anywhere near the potential numbers that Facebook can provide.
The traditional approach to marketing a product or service to potential customers has always been through television, radio, billboards, and even newspapers. Technology is constantly evolving and people rely on their phone and tablet devices for everything. Our society has grown into a “screen” generation, and businesses are experiencing the adverse effects on how they can get a message across to consumers. The answer: social media marketing; a complete game-changer in business.
Out with the old, in with the new. Change may be scary to business owners, especially if they have been performing the same strategies year after year, but there are customers who are on social media and they are ready to buy.
• Utilize Facebook by creating a business page that is unique to what your company offers. This will allow you to develop an ongoing relationship with both new and current customers. Think of it as the new word of mouth marketing; friends and families will see the picture or post that your customer liked from your page.
• Sign up for Twitter. Don’t be afraid to communicate with your customers. Engage with them and take their reviews and criticism back to the drawing board so you can improve on products or services. Sometimes an unsatisfied customer will become more than satisfied if they see that your business is willing to make things right. Also, your Twitter followers will notice your company’s act of integrity.
• Post pictures on Instagram and use hashtags. Hashtags may seem unprofessional, or something that only teenagers use, but think of hashtags as easy access to your marketing collection by the touch of a finger. “#YourCompanyName” and in an instant your customer will see every picture or post you have made. This will allow your followers to get to know “#YourCompanyName” and what you have to offer.
Do use social media marketing for your company, but don’t create accounts only to abandon them.
• Keep your information updated. There is nothing worse than having a potential customer turn away because your contact number is incorrect.
• Your company’s responsiveness is key. Answer important questions through your social media platforms to let customers know that you are reliable and that you care.
• Avoid ghosting your accounts. No one will follow your account if they see that your last tweet was posted more than a year ago.
• Build credibility through your engagement with followers. This will have a positive effect on the number of followers you will receive by the end of each month.
Cost-efficient, and sometimes even free marketing. It is free to sign your business up to social media networks. There is no monthly membership or hidden fee unless you decide you want to build traction and attract customers through their marketing options.
• Facebook allows you to pay a fee to promote your business page to new customers, and as a result, your page will show up on your target market’s news feed by default. Single posts made on your page may also be “boosted” for a small fee to reinforce your marketing strategy.
• Twitter lets its users convey messages in 140 characters, which keeps the message short, simple, and straight to the point. Sometimes less is more and marketing through Twitter can be efficient and free.
• Instagram has adopted a promotion technique that is being executed by popular account holders. The account holder promotes the product by posting a picture of the product with a caption that contains a 20% referral code, along with a direct link to the product. This generates traffic to the company’s website which then exposes customers to other products.
Go ahead and change your traditional approach to marketing with social media marketing: a game-changer in your business.
Stop wasting your time; here’s what you can do right now to turn things around
Wish you were getting better results with your social media?
Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time.
This is when I tell them this marketing isn’t as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for business.
So if you can relate and feel like you’re spending hours on social media and think it’s all been an epic waste of time fail, then it’s time to take an honest look at what you are doing.
Social media is prominent advertising, marketing, and lead generating tool for businesses today but the trick is being strategic about your efforts.
Keep reading the rest of this article for ways that you might need to get more strategic and turn your efforts into a profit-making endeavor.
Here are nine common mistakes business owners and entrepreneurs make with their social media:
1) You Aren’t Relevant. It’s really important to know your audience (aka your ideal client) and choose posts they will find meaningful and useful. Stay on topic within a range of subject matter they care about.
For example, if you have a work-at-home-mom Facebook page, posting a story about potty training tips is a little off base. Yes, it’s a parenting article, but it’s not about home business.
2) You Don’t Have a Plan. It’s really important to map out a social media marketing calendar and decide what are you promoting and when. Ensure you’re posting when you know the most amount of followers will see that post.
Be sure to write articles and posts that are in alignment with your sales goals and ones that you know your ideal target market would appreciate reading.
When the stars are aligned, magic happens.
3) You’re Following Someone Else’s Blueprint For Success. You know your target audience better than anyone. What works for one social media guru may not work for you.
It’s OK to get ideas and strategies, but the real test is when you try it. Look at your analytics and see if your posts get the engagement and response you desired.
Do what works for your business, not what you think is working for someone else.
4) Your Metrics Are Not Specific Enough. What is your social media goal for a campaign you are running? Is it brand engagement, visibility, website traffic, lead generation, or sales?
Each goal will be measured with different tools. Use the right tool to measure the metric that accurately reflects your achievement for that goal.
5) You’re Too Promotional. Don’t turn your social media accounts into a non-stop, 24/7 promotion for your business.
It’s important to offer a good mix of value-oriented posts that are sprinkled with some calls to action. If you promote too heavily, you’ll turn off your audience and they will stop following you so make sure the bulk of your posts truly engages their interest.
6) You Never Post Original Content. Fans are attracted to you because of who you are and what you know. They want to hear from you and see your original articles, freebies, surveys, quotes, and graphics.
So give them something just from you instead of always sharing other people’s content.
7) You Aren’t Engaging With Your Audience. Posting and leaving without interacting with your followers is a sure-fire way to tell your followers not to bother commenting again.
Monitor your pages and respond quickly to comments. Write posts that ask your reader’s opinions and thoughts and get engaged with the conversation.
Social media has great potential to be a two-way conversation. Be inviting, open, responsive, and build relationships with your fans.
8) You’re Not Patient Enough. Rome wasn’t built in a day and social media won’t make you a millionaire quickly either.
Social media marketing is part of a “Relationship” or “Inbound” marketing strategy, which is based on the premise of developing relationships with your followers over time.
With this methodology, comes trust that once someone has grown to know, like and trust you, they will then be much more willing to purchase from you. It all takes time. Patience and consistency is the key to social media marketing success.
9) You Don’t Have a Team To Help You. If you’re doing your social media all by yourself, it may be time to delegate some of that task as part of your marketing team.
A social media specialist can help you create a strategy, develop themes that align with your business, curate content, schedule posts, monitor comments, and mentions, and analyze the results.
Your social media team may also include a graphic designer to make graphics, a content curator/poster, and an analyst. If you want to dive deep and boost your results, a team will help you get there faster.
Social media is a powerful way to build your brand exposure but going in with no strategy is akin to throwing spaghetti on the wall and hoping something sticks.