I think it would be safe to say that a sizable chunk of you reading this article right now are network marketers. So am I. The answer to my titled question, “Who Are You Recruiting?” is a very important one. It’s so important that if you’re unable to answer the question correctly, then it’s highly unlikely you will survive long enough to achieve the goals and dreams you want using network marketing as the vehicle to get you there.
What gives me the right to say that?
It took me years to discover my upline sponsors were directing me in the wrong way on how to get started building my network marketing business.
They would say, “You know at least 1000 people!” and in my mind, I was like, “The Hell I Do?” But they would insist that every person knows at least 1000 people, you just needed something to help “jog” your memory. I even had one guy make an appointment with me to come over to my house to help me “Make a List.” It was awkward and a total waste of time.
I was told to contact my mailman, my plumber, my next-door neighbor, my electrician, my dentist, my doctor, old teachers, and my butcher, baker, and candlestick maker. Anybody relate?
Being an introvert didn’t help matters when it came to contacting these people. But at the time I was told, “Ahhh don’t worry about that, you just need to get out of your comfort zone.” And maybe they were right to a point. I did “get” out of my comfort zone. But I failed miserably contacting these so-called people I knew. They didn’t want any part of my “pyramid scheme” as they called it.
Despite the legitimacy of the network marketing model, and by the way. we ALL owe a HUGE debt of gratitude to the old AMWAY corporation and the millions of dollars they spent fighting for the legitimacy of our industry in the courts. Had it not been for AMWAY, you wouldn’t be reading this article right now. But anyway, despite our industry is legit, there’s still a dark cloud over the heads of everyday people when you say the words network marketing. There was one company I was a distributor for that encouraged me not to utter the word network marketing or MLM. I was told when asked, “What is it?” to say it was referral marketing. Sad… but true.
So who ARE you recruiting?
Forget those business opportunity seeker lists you see in some of the industry magazines. The people on those lists are basically “tire-kickers” and “looky-lou’s” and will hardly ever make the commitment to “put some skin in the game” in joining you. No, the best way for network marketers to recruit, is to recruit people who are or were already in network marketing. And here’s the million-dollar secret to it all. Not only should YOU recruit network marketers, BUT you should be teaching your downline to do the same.
Here’s another tip. I even go so far as to supply my new members in getting started 1000 leads from fresh network marketing genealogy lead lists. The people on these lists are our TARGET MARKET folks. You should be feeding these leads to your downline constantly.
Lastly, in this day and age of the smartphone and people’s heads bent over staring at their devices all the time, you would think people in our industry wouldn’t be afraid to ACTUALLY call folks about their opportunity.
For God’s sake, use your smartphone to call and actually TALK to these people on genealogy lists. I’m telling you, using your smartphone in that manner will differentiate you from everybody else out there and you will get your business in front of your target market consistently.
Isn’t that what it’s all about?
Getting your opportunity in front of the right people?
If this article piques your interest you may also like this free 10 day Online Recruiting Bootcamp
Hi, Al Borchers here from Colorado Springs, CO. I started building Web Sites in 1999 mostly as a hobby and discovered Online Marketing. I was fortunate to get in on the tail-end of the DOT.com Boom and started earning some serious money!
Having a Marketing System and building your list is without a doubt essential to success!
Currently, am retired, I still build custom dedicated Mobile Websites & landing pages, WordPress Websites, and just trying to stay busy as well as earn some extra income.
Looking forward to connecting!