The Best Metrics to Measure for Your Online Marketing

Measuring your marketing efforts is key to knowing that your marketing dollars are being spent in the right place to give you the best return on investment. For some, measuring online marketing efforts feels like wandering through a fog. It doesn’t have to. Remember these simple tips to gauge how well you’re doing online.

Define Stages in the Decision Funnel

Many of us focus on the end result for our B2C strategy conversions. We want to know what makes the customer take that last step to press the buy button or fill out a contact form.

However, we should give sufficient focus to measuring our efforts in each stage of the buying process. When did a customer first come to your company? What did they investigate along the way that kept them coming back?

To simplify the customer’s journey, you can think of it in three broad steps:

  • Attraction – what drew the customer to your website or social media platform?
  • Interaction – how did the customer interact with your content?
  • Results – what action did the customer take?

Measure Your Success One Step at a Time

One of the things that can make online marketing metrics seem cumbersome is the amount of freedom you have in measuring them. Aside from conversions – getting the client or customer – you get to define what success is along the way. If you’ve ever opened Google analytics and gotten an instant headache, you understand how overwhelming the process can be.

Begin by setting yourself a few key success points to track, and you will soon become a pro in measuring the effectiveness of your efforts.

For example, if you are interested in the attraction stage for your website, start tracking website visits. Which pages attract new visitors? How many new visits are you getting?

This can help you determine if your pages are performing well enough in search engine results to attract visitors in the first place.

Once you’ve determined that your pages are getting visitors, you can start looking at time on page to gauge how the visitors are interacting. Are they bouncing off your site right away because they didn’t find what they were looking for?

Then, once again, you can start looking at results with a better understanding of the process the customer went through to get to a conversion. Tracking metrics can help you more fully comprehend the actions of your potential customers. It can help you grow your strategies for getting more conversions by nurturing your prospects earlier in the buying decision funnel.
 
 

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Tips to Create Engaging Sponsored Content

Marketers must use of great sponsored content to attract customers. Not every post serves this purpose. Some ads can be a nuisance to consumers in some situations. You can easily know whether your strategies are effective by checking the sales and penetration in new markets. Stagnation means the current plans are not working at all. The sponsored content is not engaging.

Have you ever wondered why consumers ignore some posts? If you ask people, you will get all manner of answers. Market surveys can give clues on why things are not working. Studies have shown sponsored content performs well like non-sponsored when done in the right way. Here are tips that can make sponsored content appealing;

Ensure there is a bond between the photo and the text

You must have seen photos with accompanying content that do not much at all. For, example posting several pictures of a celebrity in different places such as in a beach, strolling in a farm and all of a sudden a product appears. It will not be astonishing to find the consumer moving to another site. The mind of the viewer had already been immersed in viewing the places the person has visited.

Consumers will be more interested in photos with products being used. Let us, for example, a TV photos should show the model seated in a living room watching a movie or any other program, or standing next to the television set with the brand name displayed on the screen. Clothes should be worn while food products should be on a table with a person seated next.

Use High-Quality Photos

Not every picture can feature in sponsored content. Poorly taken photos will only make your feed an eye sore. No one would want to have a second look at them. Use an HD camera to take the photos for clarity. Just compare a selfie taken with a tripod and another with an arm. Tripod will give a masterpiece.

Don’t plant Text on Photos

Avoid temptations of typing all over the picture. The appearance of the name of the product on large parts of the photo is detrimental. A mere caption is enough to draw the attention. Remember the photo is the main attraction, not the writings.

Low quality sponsored content doesn’t engage. A reduced engagement can be noted by the number of comments. A few comments mean there is no interest in the content. When your sponsored content contains good photos, small tags and people can associate with it; research has shown it performs well.
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Law Of Attraction And How to Use It!

We live in a world of laws, and it is the key law of the universe that I wish to tell you about today, and that is the Law Of Attraction. You see, the LoA states that whatever you think about most dominantly in your mind you will begin to attract into existence. For example, have you ever longed to see an old friend? I mean, think about this person almost to the point of obsessing over them for days on end and out of the blue someone else begins to talk about that person, or even better, they call you up to talk out of the blue? Now, all that obsessing and thinking simply created that situation into happening. You, through the secret law of attraction, brought that into your life.

Obviously, that may have gone way over your head if you haven’t heard this before, I would ask that you stick with me through this article and I promise you will be in a happier mood than when you began this journey of personal growth.

Your thoughts put out frequencies into the world, these frequencies have vibrations (you’ve heard of good vibes?) which will begin to attract anything else of the same likeness, is that all things are in constant motion and vibrating matter. You can begin to feel happy and excited and like a magnet, you will begin to attract the things that you want in life, cars, homes, and health. Though the opposite is true if you are thinking negative thoughts, say, for instance, you are thinking bitter and angry thoughts of debt and incompetence, you will naturally attract more debt, being that you are putting all your focus and thought on the word, “debt.”

What do you really want in life, where do you see yourself, what are you doing? I would ask that you write it down and visualize yourself already having the things that you want, that’s right, see them in the present tense and in doing so you affirm it to yourself. The universe is like a catalog, endless and full, use it to your full advantage, this is your life we’re talking about. Remember to feel excited and joyful when doing this exercise. Passion allows things to manifest even faster, being that you are revving up the vibrations.

3 Steps To Take:

  • Ask – You will attract like a magnet the things you need in life if you use a laser-like focus to contemplate them day in and day out.
  • Believe – Know with unending faith that you will have this want, in the time that is perfect for you.
  • Receive – The last step is to receive the things you need with wonderful and loving gratitude, being so joyful that you didn’t get discouraged and had self-doubt.

Many pessimistic people like myself have a hard time with this at first, freaking themselves out by learning the power of the secret. Pessimist’s know that their thoughts always run towards the negative realm of ideas and situations. Hope is around the corner in the fact that scientists have proven that a positive thought is hundreds of times more powerful than a negative thought, so, understand that when you train your mind to become an optimist (over time, through personal development) and you develop a passion for the things you desire it will manifest more quickly than if it were a negative thought and action. So, remember to give your positive thinking a tune-up if it has been on the back burner for a while.

Another good thing about the Law of Attraction is that the universe has a time delay switch for the thoughts that you put into it. That’s to say that, not everything will manifest from your thoughts all at once, it would be terrible if you thought about a flock of seagulls ruining your party and within seconds they appeared and started relieving themselves everywhere. If you think a bad thought here and there, don’t be too alarmed.

With the hundreds of thousands of thoughts, you have throughout the day, this may all seem too overwhelming to you, are you wondering how to keep track of all those thoughts, and how to rid all the bad thoughts? Simply put, our thoughts give off feelings inside our minds and bodies, this is an easy way that the universe gave us to have and idea about what we are creating in our lives and for our future, i.e. good results.

Good Feelings To Bring Good Things-

Excitement, Joy, Love, An Emotional High, Gratitude.

Bad Feelings That Bring Bad Things-

Depression, Anger, Self Doubt, Anxiety.

Remember, you get what you are feeling about, not what you are thinking about. A feeling comes from the core of your body and is a more accurate gauge of what will manifest. If you are feeling terrible, having a no-good day, your day will continue to spiral downwards until guess what? Until you put a stop to that terrible feeling and shift your emotions more positively to create a wonderful change for your entire day.
Recommended Tasks To Help Get Out Of Your Bad Mood:

Turn on happy music.
Play with your family pet.

Go for a walk/run.
Read.

Write a list of all the things that you are grateful for.
Have fun with this, enjoy yourself, try different things. One of my favorite things to do is lay in bed at night and think of all the things I am grateful for and when I am emotionally high I think long and focused on the one thing I want most. Now, it is easier for some to start with small things, like I may be more followers on your blog or subscribers, set a number, and focus on it.

“Thoughts become things.”
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Social Media Marketing: A Game Changer in Business

The traditional approach to marketing a product or service to potential customers has always been through television, radio, billboards, and even newspapers. Technology is constantly evolving and people rely on their phone and tablet devices for everything. Our society has grown into a “screen” generation, and businesses are experiencing the adverse effects on how they can get a message across to consumers. The answer: social media marketing; a complete game-changer in business.

Out with the old, in with the new. Change may be scary to business owners, especially if they have been performing the same strategies year after year, but there are customers who are on social media and they are ready to buy.

• Utilize Facebook by creating a business page that is unique to what your company offers. This will allow you to develop an ongoing relationship with both new and current customers. Think of it as the new word of mouth marketing; friends and families will see the picture or post that your customer liked from your page.

• Sign up for Twitter. Don’t be afraid to communicate with your customers. Engage with them and take their reviews and criticism back to the drawing board so you can improve on products or services. Sometimes an unsatisfied customer will become more than satisfied if they see that your business is willing to make things right. Also, your Twitter followers will notice your company’s act of integrity.

• Post pictures on Instagram and use hashtags. Hashtags may seem unprofessional, or something that only teenagers use, but think of hashtags as easy access to your marketing collection by the touch of a finger. “#YourCompanyName” and in an instant your customer will see every picture or post you have made. This will allow your followers to get to know “#YourCompanyName” and what you have to offer.

Do use social media marketing for your company, but don’t create accounts only to abandon them.

• Keep your information updated. There is nothing worse than having a potential customer turn away because your contact number is incorrect.

• Your company’s responsiveness is key. Answer important questions through your social media platforms to let customers know that you are reliable and that you care.

• Avoid ghosting your accounts. No one will follow your account if they see that your last tweet was posted more than a year ago.

• Build credibility through your engagement with followers. This will have a positive effect on the number of followers you will receive by the end of each month.

Cost-efficient, and sometimes even free marketing. It is free to sign your business up to social media networks. There is no monthly membership or hidden fee unless you decide you want to build traction and attract customers through their marketing options.

• Facebook allows you to pay a fee to promote your business page to new customers, and as a result, your page will show up on your target market’s news feed by default. Single posts made on your page may also be “boosted” for a small fee to reinforce your marketing strategy.

• Twitter lets its users convey messages in 140 characters, which keeps the message short, simple, and straight to the point. Sometimes less is more and marketing through Twitter can be efficient and free.
• Instagram has adopted a promotion technique that is being executed by popular account holders. The account holder promotes the product by posting a picture of the product with a caption that contains a 20% referral code, along with a direct link to the product. This generates traffic to the company’s website which then exposes customers to other products.
Go ahead and change your traditional approach to marketing with social media marketing: a game-changer in your business.
 

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